Press Release
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Oct 17, 2018 13:02 UTC
The BURGER KING® Brand Creates a Halloween Sandwich Clinically Proven to Induce Nightmares
NEW YORK--(Business Wire)--Can a burger give you nightmares? That’s what the
Burger King®
brand set out to prove with an unusual research study on its latest
Halloween burger, the Nightmare King. This spooky sandwich features ¼
lb* of savory flame-grilled beef, a 100% white meat crispy chicken
fillet, melted American cheese, thick cut bacon, creamy mayonnaise, and
onions all assembled on a glazed green sesame seed bun.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181017005208/en/
The Burger King® Brand Creates a Halloween Sandwich Clinically Proven to Induce Nightmares (Photo: Business Wire)
In partnership with the Paramount Trials and Florida Sleep & Neuro
Diagnostic Services, Inc. and Goldforest Inc., the Burger King®
brand conducted a scientific study over 10 nights with 100 participants
(or should we say victims?) who ate the Nightmare King before they went
to bed. By tracking various signals from the sleeping subjects including
their heart rate, brain activity and breath, a group of doctors and
scientists identified whether the individuals had vivid dreams.
"Someone... transformed into the figure of a snake", reported one of the
study’s subjects when asked about her dream. Another recalled “aliens
attacking” the boat he was on.
“According to previous studies, 4% of the population experiences
nightmares in any given night” said Dr. Jose Gabriel Medina, a
specialized somnologist and the study’s lead doctor. “But, after eating
the Nightmare King, the data obtained from the study indicated that the
incidence of nightmares increased by 3.5 times.”
Dr. Medina points out that the unique combination of proteins and cheese
in the Nightmare King led to “an interruption of the subjects’ REM
(Rapid Eye Movement) cycles, during which we experience the majority of
our dreams.”
The Nightmare King will be available in participating Burger King®
restaurants for a limited time beginning October 22 at a
recommended price of $6.39. Postmates will offer the Nightmare King
starting October 22 while supplies last.**
Some Burger King® sandwiches are the burgers of their
dreams. The Nightmare King is the burger of their nightmares. If you’re
brave enough, or just enjoy a good scare, visit your nearest
participating Burger King® restaurant and try the
haunting new sandwich. Happy Halloween.
*Weight based on pre-cooked patties. Available for a limited time only
at participating restaurants.
**Offer subject to availability at
participating locations. Offers cannot be combined. Postmates reserves
the right to cancel the promo at any time. Postmates terms of service
apply.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest
fast food hamburger chain in the world. The original HOME OF THE WHOPPER®,
the BURGER KING® system operates more than 15,000 locations
in approximately 100 countries and U.S. territories. Almost 100 percent
of BURGER KING® restaurants are owned and operated by
independent franchisees, many of them family-owned operations that have
been in business for decades. The BURGER KING® brand is owned
by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the
world's largest quick service restaurant companies with more than $27
billion in system-wide sales and over 23,000 restaurants in more than
100 countries and U.S. territories. To learn more about the BURGER KING®
brand, please visit the BURGER KING® brand website at www.bk.com
or follow us on Facebook and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181017005208/en/
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
212-230-1800
bk@alisonbrodmc.com
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